A single diamond sits under the whole identity. Understand it, and you can grow the brand in any direction without losing its center.
The star grows from one diamond. Rotate it, pair it, repeat it, and the star opens up in the middle.
The same diamond carries into the refreshed logo, so the icon and the wordmark sit on one grid. Nothing here is freehand.
The angles are the engine. A 53 degree tip, a 26.5 degree turn, a 35 degree step. These few numbers keep every part of the system in the same family at any size.
This page exists so the system can grow without drifting. New decorative forms, patterns, motion, all of it can extend from this same geometry. Stay inside it and the brand reads as one clear statement, no matter how far it stretches.
One diamond is the seed of everything. Build new forms from the same geometry and they will always read as UTIMCO.
UTIMCO Brand · 2026